Some of these businesses may even be willing to share promotions with participants or sponsor the event. Partner with these sorts of local establishments to put yourself on everyone’s radar. Think: gyms, golf courses, sports bars, and beyond. Getting the word out to both fans and participants means meeting them where they already are. Here are a few tips for the three main areas you should be focusing on in your event marketing efforts: Local Partnerships Either way, you’re not going to have success if you can’t get the word out. You could be selling tickets or a spot in the race. After all, the opportunity to serve fans at your event is a big business opportunity. This is also an opportunity to make a little money by charging vendors an up-front fee (or suggesting a revenue sharing model). Many local trucks will jump at the chance to cater to such a large audience, saving you the time, manpower, and up-front costs of bringing in your own concessions.
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If you need to free up some space in your budget, skip the in-house concession stand for food trucks. Remember: If you can’t land that sports complex, you’re going to have to pour money into transforming another space into a viable court setup for your needs. The limited number of indoor sports complexes or spaces large enough to accommodate a large-scale sports event mean you need to be on the ball with your booking. You’re not off the hook if you’re hosting your event indoors. But that means you’ll need to bring in lots of extra equipment to recreate the arena in lieu of an actual field. Sure, you could work with the city to find an outdoor venue that isn’t already set up for your sport. Hosting an outdoor event? Other event planners are trying to avoid the same seasonal weather shifts you are - which means your summer softball tournament is going to have some competition when it comes to landing your preferred dates. This should be based on its priority number and place in the bigger picture of your event. Next, with priorities in hand, assign a portion of your budget that you’re willing to allocate to each. (This should be one through however many elements there are total). Use the list you created of all the elements that will go into your event, create a spreadsheet, and assign a number of priority to each. The first step of putting those dollars to work responsibly is figuring out where they truly need to go and taking inventory of what takes precedence. That fixed budget is going to have to streeeeeetch to make things work. Prioritization is the key to staying under budget. Simply put, you can’t have a successful celebrity charity golf tournament without celebrities or a big check for charity.ģ. Chances are, these are the very things that are going to dictate the success of your sports event. Once you’ve determined the purpose, try to isolate the pieces that are unique to your objective and put them at the top of your priority list.
Whereas, with a little league tournament, you may not have to worry about any of these things. For instance, the latter will include sourcing celebrity participants, landing sponsors, and working closely with a charity to pull it all off. Are you organizing a little league tournament? Or maybe a celebrity charity golf event? Both have unique considerations that don’t overlap.
How you organize almost every piece of your event has to do with the purpose for hosting it. Start by determining purpose above all else. Here’s your cheat sheet for planning a sports event: 1.
That’s why we’ve put together this list of 12 simple keys to sports event management, filled with tips that can help you play ball with the best of ‘em.
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But for planners, organizing a sports event is a whole different ball game, full of unique considerations and tricky logistics that can get a little out of hand if you let them. There’s nothing like a little friendly competition to bring everyone together in the name of a good cause - whether it’s charity, team bonding, or simply the competition itself.